Trade marketing strategies : the partnership between manufacturers, brands and retailers

Author(s)

• Randall, Geoffrey

Bibliographic Information

Trade marketing strategies : the partnership between manufacturers, brands and retailers

Geoffrey Randall

（The Marketing series）

Butterworth-Heinemann, 1994

2nd ed

Note

Includes index

Details

• NCID: BA24172569
• ISBN:
  • 0750620129
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xiv, 183 p.
• Size: 24 cm
• Classification:
  • DC20 : 658.87
• Parent Bibliography ID:
  • BA00527772