Perspectives in marketing management : readings

Author(s)

• Sturdivant, Frederick D.

Bibliographic Information

Perspectives in marketing management : readings

edited by Frederick D. Sturdivant ... [et al.]

Scott, Foresman, c1971

Note

Includes bibliographical references

Details

• NCID: BA24172820
• LCCN: 74134877
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Glenview, Ill.
• Pages/Volumes: 382 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures
  • LCSH : Marketing -- Management -- Addresses, essays, lectures