Mastering the public opinion challenge

著者

• Ferguson, Sherry Devereaux

書誌事項

Mastering the public opinion challenge

Sherry Devereaux Ferguson

Irwin Professional Pub., c1994

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This practical, techniques-oriented book shows readers how to turn their management strategy from theory-based planning to information-based planning to focus their organization on client needs.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA24191971
• ISBN:
  • 1556238118
• LCCN: 93001269
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Burr Ridge, Ill.
• ページ数/冊数: xix, 367 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD30.3
  • DC20 : 659.2/85
• 件名:
  • LCSH : Communication in organizations
  • LCSH : Public relations -- Corporations