Management responses to public issues : concepts and cases in strategy formulation
著者
書誌事項
Management responses to public issues : concepts and cases in strategy formulation
Prentice-Hall, c1994
3rd ed
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注記
Includes bibliographical references (p. 355-360) and index
内容説明・目次
内容説明
For courses in Business and Society, Business and Public Policy, Business Environment, or Business Ethics.
Managerial in orientation, this text/casebook provides introductory conceptual material and 16 cases that serve as the basis for discussions of public policy issues, management decision-making, and the formulation of management policy and strategy.
目次
1. The Importance of Public Issues to Management.
2. Public Issues and Strategic Management.
3. Public Issues Management.
4. Business Ethics and Public Issues.
I. RESPONDING TO SOCIETAL CONCERNS.
5. The Smoking Controversy: Changing Values.
6. The EDB Controversy: Scientific Uncertainty.
7. Manville Corporation: Product Liability.
8. Beech-Nut Corporation: Business Ethics.
II. RESPONDING TO GOVERNMENTAL AND COMMUNITY CONCERNS.
9. Chrysler Corporation: Government Bailouts.
10. The Generic Drug Scandal: Drug Regulation.
11. General Motors: Plant Closings.
12. Wedtech Corporation: Minority Business.
III. RESPONDING TO EMPLOYEE CONCERNS.
13. Kaiser Aluminum: Affirmative Action.
14. Price Waterhouse: Sex Discrimination.
15. Iowa Beef Processors: Workplace Safety.
16. Johnson Controls: Health Concerns.
IV. RESPONDING TO CONSUMER AND ENVIRONMENTAL CONCERNS.
17. Johnson & Johnson: Product Tampering.
18. A. H. Robins: Product Safety.
19. Union Carbide: Chemical Dangers.
20. The Forgotten Dumps: Waste Disposal.
APPENDICES.
Appendix A: The Use of Cases to Analyze Public Issues Impacting Business Organizations.
Appendix B: Issue Briefs: Exploring Business and Public Policy.
Appendix C: Sources of Information.
Index.
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