Total global strategy : managing for worldwide competitive advantage
著者
書誌事項
Total global strategy : managing for worldwide competitive advantage
Prentice Hall, c1995
Business school ed
大学図書館所蔵 件 / 全20件
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注記
Includes bibliographical references (p. 246-254) and index
内容説明・目次
内容説明
This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.
目次
- Understanding global strategy
- diagnosing industry globalization potential
- building global market participation
- designing global products and services
- locating global activities
- creating global marketing
- making global competitive moves
- building the global organization
- measuring industry drivers and strategy levers
- conducting a global strategy analysis. Appendix: worksheets for evaluating core strategy.
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