Political advertising in Western democracies : parties and candidates on television

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書誌事項

Political advertising in Western democracies : parties and candidates on television

edited by Lynda Lee Kaid, Christina Holtz-Bacha

Sage Publications, c1995

  • : cl
  • : pbk

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV as an effective medium for the next election campaign. --The Hindustan Times "This invaluable work significantly advances the cross-national, comparative study of political advertising broadly defined. In pellucid prose, the editors and contributors identify commonalities and differences among media systems, regulations, contents, and styles and point to their likely impact and effects. It is essential reading." --David L. Paletz, Duke University In recent years, political campaigns in Western democracies have increasingly relied on television advertising to promote candidates and/or political parties. Although North America was the first to channel political messages in this way and many European campaigns have been based on the U.S. model, Political Advertising in Western Democracies highlights the differences as well as the similarities of campaigns in Western democracies. The various campaign styles, their methods, and approaches reflect the unique political and cultural traditions of each country. Viewed individually and comparatively, they formulate the first comprehensive study to date on the role that television plays in the electoral process. The chapters, written by well-known contributors, are all based on original research of the most recent campaigns in England, France, Germany, Italy, Israel, Denmark, the Netherlands, Finland, and the United States. An invaluable resource for anyone interested in this topic, Political Advertising in Western Democracies is also an ideal supplement for courses such as Survey of Political Communication, Mass Communication and Politics, International Communication, Political Advertising, Comparative Political Communication, and Political Campaigning.

目次

An Introduction to Parties and Candidates on Television - Lynda Lee Kaid and Christina Holtz-Bacha A Comparative Perspective on Political Advertising - Christina Holtz-Bacha and Lynda Lee Kaid Media and Political System Characteristics Political Advertising on Television - Margaret Scammell and Holli A Semetko The British Experience The Role of Television Broadcasts in Promoting French Presidential Candidiates - Anne Johnston and Jacques Gerstle Television Spots in the German National Elections - Christina Holtz-Bacha and Lynda Lee Kaid Content and Effects The Presentation of Italian Candidates and Parties in Television Advertising - Gianpietro Mazzoleni and Cynthia S Roper Overcoming Advertising and Diversity - Akiba A Cohen and Gadi Wolfsfeld The Utility of Television Political Advertising in Israel Political Advertising in Denmark - Karen Siune The Blank Spot - Kees Brants Political Advertising in the Netherlands The Northern European Exception - Tom Moring Political Advertising on TV in Finland Political Commercials in American Presidential Elections - L Patrick Devlin Political Advertising across Cultures - Lynda Lee Kaid and Christina Holtz-Bacha Comparing Content, Styles and Effects

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