Political advertising in Western democracies : parties and candidates on television
著者
書誌事項
Political advertising in Western democracies : parties and candidates on television
Sage Publications, c1995
- : cl
- : pbk
大学図書館所蔵 全26件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV as an effective medium for the next election campaign. --The Hindustan Times "This invaluable work significantly advances the cross-national, comparative study of political advertising broadly defined. In pellucid prose, the editors and contributors identify commonalities and differences among media systems, regulations, contents, and styles and point to their likely impact and effects. It is essential reading." --David L. Paletz, Duke University In recent years, political campaigns in Western democracies have increasingly relied on television advertising to promote candidates and/or political parties. Although North America was the first to channel political messages in this way and many European campaigns have been based on the U.S. model, Political Advertising in Western Democracies highlights the differences as well as the similarities of campaigns in Western democracies. The various campaign styles, their methods, and approaches reflect the unique political and cultural traditions of each country. Viewed individually and comparatively, they formulate the first comprehensive study to date on the role that television plays in the electoral process. The chapters, written by well-known contributors, are all based on original research of the most recent campaigns in England, France, Germany, Italy, Israel, Denmark, the Netherlands, Finland, and the United States. An invaluable resource for anyone interested in this topic, Political Advertising in Western Democracies is also an ideal supplement for courses such as Survey of Political Communication, Mass Communication and Politics, International Communication, Political Advertising, Comparative Political Communication, and Political Campaigning.
目次
An Introduction to Parties and Candidates on Television - Lynda Lee Kaid and Christina Holtz-Bacha
A Comparative Perspective on Political Advertising - Christina Holtz-Bacha and Lynda Lee Kaid
Media and Political System Characteristics
Political Advertising on Television - Margaret Scammell and Holli A Semetko
The British Experience
The Role of Television Broadcasts in Promoting French Presidential Candidiates - Anne Johnston and Jacques Gerstle
Television Spots in the German National Elections - Christina Holtz-Bacha and Lynda Lee Kaid
Content and Effects
The Presentation of Italian Candidates and Parties in Television Advertising - Gianpietro Mazzoleni and Cynthia S Roper
Overcoming Advertising and Diversity - Akiba A Cohen and Gadi Wolfsfeld
The Utility of Television Political Advertising in Israel
Political Advertising in Denmark - Karen Siune
The Blank Spot - Kees Brants
Political Advertising in the Netherlands
The Northern European Exception - Tom Moring
Political Advertising on TV in Finland
Political Commercials in American Presidential Elections - L Patrick Devlin
Political Advertising across Cultures - Lynda Lee Kaid and Christina Holtz-Bacha
Comparing Content, Styles and Effects
「Nielsen BookData」 より