Buying market research
著者
書誌事項
Buying market research
（The market research series）
Kogan Page, 1994
- : pbk
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内容説明・目次
内容説明
Designed for marketing managers and executives who are interested in commissioning market research from an outside agency, this text provides advice and cost-saving tips. It describes the types of research provided by agencies, and explains how best to deal with them.
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