Developing business strategies
著者
書誌事項
Developing business strategies
（Wiley series on marketing management）
Wiley, c1992
3rd ed
- : cloth
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This guide includes advice on strategic planning and related topics such as external analysis, differentiation, pre-emptive strategic moves, internal analysis, sustainable competitive advantages and more.
目次
- External analysis
- customer analysis
- competitor analysis
- market analysis
- environmental analysis
- internal analysis
- self-analysis
- portfolio analysis
- alternative business strategies
- obtaining a sustainable competitive advantage
- diversification
- strategies in declining and mature markets
- global strategies
- implementation and the planning process
- implementing the strategy
- formal planning systems.
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