Developing business strategies

Author(s)

• Aaker, David A.

Bibliographic Information

Developing business strategies

David A. Aaker

（Wiley series on marketing management）

Wiley, c1992

3rd ed

• : cloth

Note

Includes bibliographical references and index

Details

• NCID: BA24267665
• ISBN:
  • 0471557226
• LCCN: 91026262
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 394 p.
• Size: 24 cm
• Classification:
  • LCC : HD30.28
  • DC20 : 658.4/012
• Subject Headings:
  • LCSH : Strategic planning
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0127413X