Strategic market decisions : a reader

Author(s)

• Cox, Keith Kohn
• McGinnis, Vern J.

Bibliographic Information

Strategic market decisions : a reader

edited by Keith K. Cox, Vern J. McGinnis

Prentice-Hall, c1982

Note

Includes bibliographical references

遡及データをもとにした流用入力

Details

• NCID: BA2429395X
• ISBN:
  • 0138510229
• LCCN: 81015870
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xii, 323 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures
  • LCSH : Marketing -- Management -- Addresses, essays, lectures