Marketing in the Canadian environment

Author(s)

• Mallen, Bruce E.
• Kirpalani, V. H. (Vishnu H.)
• Lane, G.

Bibliographic Information

Marketing in the Canadian environment

[by] Bruce E. Mallen ; in association with V. Kirpalani and G. Lane

（Prentice-Hall foundations of marketing series）

Prentice-Hall of Canada, [1973]

• pbk.

Note

Chapters 4, 5 and 12: V. Kirpalani

Chapters 11: G. Lane

Includes bibliographical references and index

Details

• NCID: BA24294125
• ISBN:
  • 0135572231
  • 0135572150
• LCCN: 72007834
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Scarborough, Ont.
• Pages/Volumes: vii, 296 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.12.C35
  • DC : 658.8/00971
• Subject Headings:
  • LCSH : Marketing -- Canada
• Parent Bibliography ID:
  • BA0375298X