Marketing for financial services

著者

• Winston, William J.

書誌事項

Marketing for financial services

William J. Winston, editor

Haworth Press, c1986

注記

"Has also been published as Journal of professional services marketing, volume 1, number 3, Spring 1986"--T.p. verso

Includes bibliographies

内容説明・目次

内容説明

Expert authorities in marketing explain essential points for the effective marketing of financial services.

目次

Contents Preface An Historical Understanding of Financial Planning and Services for a Better Marketing Perspective Financial Services Strategic Marketing Planning The Service Marketing Planning Process: A Case for Accounting Firms and Banks A Customer Approach to Improving Financial Services Marketing Direct Marketing Comes of Age in Financial Service Organizations Life Insurance Agents as Financial Planners: A Matter of Role Consensus Pricing Financial Institution Products: Methods and Strategies Attitudinal and Behavioral Characteristics of American and Canadian Credit Card Holders Realization of Marketing Benefits of ATMs Marketing a Financial Service Within a Firm Reference Notes Included Reference Notes Included

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA24307307
• ISBN:
  • 0866565485
• LCCN: 86000309
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 143 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HG1616.M3
  • DC19 : 332/.068/8
• 件名:
  • LCSH : Bank marketing
  • LCSH : Insurance -- Marketing
  • LCSH : Accounting -- Marketing