Marketing : a contemporary analysis

Author(s)

• Buzzell, Robert D. (Robert Dow)

Bibliographic Information

Marketing : a contemporary analysis

Robert D. Buzzell ... [et al.]

McGraw-Hill, 1972, c1964

2nd ed

Note

1964 ed. published under title: Marketing, an introductory analysis

Includes bibliographical references and index

Details

• NCID: BA24317865
• ISBN:
  • 0070094772
• LCCN: 78039102
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 776 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Sales management