Multinational product strategy : a typology for analysis of worldwide product innovation and diffusion

Author(s)

• Leroy, Georges

Bibliographic Information

Multinational product strategy : a typology for analysis of worldwide product innovation and diffusion

Georges Leroy

（Praeger special studies in international economics and development）

Praeger, 1976

Note

Bibliography: p. 206-211

Includes index

Details

• NCID: BA24329172
• ISBN:
  • 0275559904
• LCCN: 75023980
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 220 p.
• Size: 25 cm
• Classification:
  • LCC : HD69.I7
  • DC : 658.1/8
• Subject Headings:
  • LCSH : International business enterprises -- Management
  • LCSH : Product management
• Parent Bibliography ID:
  • BA00472659