Managerial economics : a European text
著者
書誌事項
Managerial economics : a European text
Prentice Hall, 1995
4th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Introductory level text with European perspective. Specially designed for ease of use by European students and lecturers and is core reading for those studying the economic theory behind business management and the business environment in which firms operate.
目次
Preface
Abbreviations
Pt. I. Basic concepts
1. What is managerial economics?
2. Introduction to maximisation and optimisation
3. Decision analysis under risk and uncertainty
4. Strategic decision taking and transactions costs
5. Business objectives
Pt. II. Knowing the market
6. Forecasting
7. Demand theory
8. Techniques for demand estimation
Pt. III. Short-/medium-term decisions
9. Cost theory and measurement
10. Linear programming
11. Price policy
12. Pricing in regulated industries
13. Advertising decisions
Pt. IV. Medium-/long-term decisions
14. Capital budgeting
15. Product, market and corporate strategies
16. Location decisions
Pt. V. Public policy and regulation of business
17. Competition policy legislation
18. Pollution and the environment: what managers should know
Pt. VI. Decision evaluation and control
19. Profits and control
Study questions
Index
「Nielsen BookData」 より
