Advertising in the marketplace

Author(s)

• Burke, John D.

Bibliographic Information

Advertising in the marketplace

[by] John D. Burke

（The Gregg/McGraw-Hill marketing series）

Gregg Division, McGraw-Hill, [1973]

Note

Includes bibliographical references

Details

• NCID: BA24349500
• ISBN:
  • 0070090319
• LCCN: 72010673
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 440 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA0376251X