Consumer behavior : a managerial viewpoint

Author(s)

• Wasson, Chester R.

Bibliographic Information

Consumer behavior : a managerial viewpoint

Chester R. Wasson

Austin Press, c1975

Note

Includes bibliographical references (p. [425]-427) and index

Details

• NCID: BA24367637
• LCCN: 74084177
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Austin, Tex.
• Pages/Volumes: xiv, 432 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Consumer behavior