The influentials : people who influence people

Author(s)

• Weimann, Gabriel

Bibliographic Information

The influentials : people who influence people

Gabriel Weimann

（SUNY series in human communication processes）

State University of New York Press, c1994

• : pbk

Note

Includes bibliographical references (p. 331-357) and indexes

Description and Table of Contents

Description

Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.

Table of Contents

Tables Foreword by Elihu Katz Preface Part 1. The Birth of the Opinion Leadership Concept 1. Prologue: Opinion Leaders in the Wilderness 2. The Early Studies Part 2. The Golden Age of Opinion Leaders: Methods, Typologies, and Characteristics 3. The Methods of Studying Opinion Leadership 4. Typologies of Opinion Leaders 5. The Characteristics of Opinion Leaders 6. Who Leads the Leaders? Part 3. The Spheres of Opinion Leadership 7. Opinion Leaders in Marketing 8. Opinion Leaders in Fashion 9. Opinion Leaders in Politics 10. Opinion Leaders in Family Planning 11. Opinion Leaders in Science 12. Opinion Leaders in Agriculture 13. Opinion Leaders in Health Care Part 4. The Fight for Survival 14. Criticism and Modifications 15. The Influentials: Reemergence of Opinion Leaders? 16. The Influentials as Leaders and Agenda-setters Notes Bibliography Index

by "Nielsen BookData"

Details

• NCID: BA2437436X
• ISBN:
  • 0791421414
  • 0791421422
• LCCN: 93048383
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Albany
• Pages/Volumes: xiv, 370 p.
• Size: 24 cm
• Classification:
  • LCC : HM261
  • DC20 : 303.3/8
• Subject Headings:
  • LCSH : Public opinion
  • FREE : Opinion leadership
• Parent Bibliography ID:
  • BA00833917