Consumption in marketizing economies
著者
書誌事項
Consumption in marketizing economies
（Research in consumer behavior : a research annual / editor, Jagdish N. Sheth, vol. 7 (1994)）
JAI Press, 1994
大学図書館所蔵 件 / 全34件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references
内容説明・目次
内容説明
This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.
目次
- Introduction to consumption in marketizing economies, Clifford J. SChultz II et al
- Yugoslav disintegration, war and consumption in Croatia, Anthony Pecotich et al
- Polish society in transformation - the impact of marketization on business consumption and education, Brian Lofman
- changing appearances in Romania, Adam M. Drazin
- state-concern and consumer purchase behaviour in Romania - from the legacies of prescribed consumption to the fantasies of desired acquisitions, Dana-Nicolets Lascu et al
- problems of marketization in Romania and Turkey, Russell W. Belk and Guliz Ger
- attitudes and views of female consumers in the Central and East European economies in transition, Carla C.J.M. Millar
- India as an emerging consumer society - a critical perspective, Alladi Venktesh and Suguna Swamy
- changes in marketing activity and consumption in the Socialist Republic of Vietnam, Clifford J. Schulz II et al
- the culture-ideology of consumerism in urban China - some findings from a survey in Shanghai, Leslie Sklair.
「Nielsen BookData」 より