Mass media research : an introduction

著者

• Wimmer, Roger D.
• Dominick, Joseph R.

書誌事項

Mass media research : an introduction

Roger D. Wimmer, Joseph R. Dominick

（Wadsworth series in mass communication）

Wadsworth, c1994

4th ed

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Though mass media students need to have a firm enough understanding of the research process to carry out some research, their main goal is to understand analysis and reports from secondary sources..

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA24408687
• ISBN:
  • 0534174728
• LCCN: 93024684
• 出版国コード: us
• タイトル言語コード: eng
• 出版地: Belmont, Calif.
• ページ数/冊数: xiv, 497 p.
• 大きさ: 24 cm
• 分類:
  • LCC : P91.3
  • DC20 : 302.23/072
  • NDC8 : 007.1
• 件名:
  • LCSH : Mass media -- Research
• 親書誌ID:
  • BA03784501