Marketing in travel and tourism

Author(s)

• Middleton, Victor T. C.

Bibliographic Information

Marketing in travel and tourism

Victor T.C. Middleton

Butterworth-Heinemann, 1994

2nd ed

Note

Includes bibliographical references (p. [377]-381) and index

Description and Table of Contents

Description

Exploring the principles of marketing as they are applied to the travel and tourism industry, this revised text includes new chapters on campaign planning and performance evaluation. Case studies illustrate the book, drawn from recent practices in countries including the USA, Canada and Australia.

Table of Contents

• The meaning of marketing in travel and tourism
• understanding the marketing mix in travel and tourism
• planning strategy and tactics for travel and tourism marketing
• using the principal marketing tools in travel and tourism
• applying marketing in the travel and tourism industry.

by "Nielsen BookData"

Details

• NCID: BA24415354
• ISBN:
  • 0750609737
• LCCN: 94240552
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; Boston
• Pages/Volumes: xii, 393 p.
• Size: 25 cm
• Classification:
  • LCC : G155.A1
  • DC20 : 338.47910688
• Subject Headings:
  • LCSH : Tourist trade -- Marketing
  • LCSH : Tourism -- Marketing
  • FREE : Tourism