Women's market handbook : understanding and reaching today's most powerful consumer group

著者

• Nelson, Carol

書誌事項

Women's market handbook : understanding and reaching today's most powerful consumer group

Carol Nelson ; guest foreword by Frances Lear

Gale Research, c1994

注記

Gale professional library"--Spine

Includes bibliographical references (p. [353]-355) and index

詳細情報

• NII書誌ID(NCID): BA24427896
• ISBN:
  • 0810391392
• LCCN: 93030264
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Detroit
• ページ数/冊数: xvi, 366 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415
  • DC20 : 658.8/348
• 件名:
  • LCSH : Marketing
  • LCSH : Advertising
  • LCSH : Women consumers