Database marketing : strategy and implementation

Author(s)

• Shaw, Robert
• Stone, Merlin

Bibliographic Information

Database marketing : strategy and implementation

Robert Shaw and Merlin Stone

Wiley, c1990

Note

Includes index

Details

• NCID: BA24436037
• ISBN:
  • 0471623458
• LCCN: 89016598
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 200 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.125
  • DC20 : 658.8/0028/5574
• Subject Headings:
  • LCSH : Marketing -- Databases
  • LCSH : Database management