Database marketing : strategy and implementation
著者
書誌事項
Database marketing : strategy and implementation
Wiley, c1990
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注記
Includes index
内容説明・目次
内容説明
Explains what database marketing is, what it can do, and how a company can implement it. Whether your company is large or small, it shows how to combine traditional and modern marketing principles and computing techniques into a database marketing program that can increase sales. Any company, of any size, in any industry, can improve its relationship with its customers by implementing these approaches.
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