Cases in advertising and promotion management

Author(s)

• Quelch, John A.
• Farris, Paul

Bibliographic Information

Cases in advertising and promotion management

John A. Quelch, Paul W. Farris

（The Irwin series in marketing）

Irwin, c1994

4th ed

Note

Includes bibliographical references and index

Details

• NCID: BA24453954
• ISBN:
  • 0256122725
• LCCN: 93005170
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Burr Ridge, Ill.
• Pages/Volumes: xiii, 746 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823.
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Case studies
  • LCSH : Sales promotion -- Case studies
• Parent Bibliography ID:
  • BA0019742X