Marketing classics : a selection of influential articles

Author(s)

• Enis, Ben M.
• Cox, Keith Kohn

Bibliographic Information

Marketing classics : a selection of influential articles

Ben M. Enis, Keith K. Cox

Allyn and Bacon, c1969

Note

Includes bibliographical references and index

Details

• NCID: BA2446451X
• LCCN: 70075911
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 481 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures