Health care marketing : a foundation for managed quality

Author(s)

• Cooper, Philip D.

Bibliographic Information

Health care marketing : a foundation for managed quality

edited by Philip D. Cooper

Aspen Publishers, c1994

3rd ed.

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.

by "Nielsen BookData"

Details

• NCID: BA24486363
• ISBN:
  • 0834205270
• LCCN: 94000205
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Gaithersburg, Md.
• Pages/Volumes: xviii, 526 p.
• Size: 24 cm
• Classification:
  • LCC : RA410.56
  • NLM : W 74 H4344 1994
  • DC20 : 362.1/068/8
  • NDC7 : 498
• Subject Headings:
  • LCSH : Medical care -- Marketing
  • MESH : Marketing of Health Services
  • MESH : Economics, Hospital
  • MESH : Health Resources
  • MESH : Quality Assurance, Health Care