Health care marketing : a foundation for managed quality
著者
書誌事項
Health care marketing : a foundation for managed quality
Aspen Publishers, c1994
3rd ed.
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
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