Sports marketing Europe : the legal and tax aspects
Author(s)
Bibliographic Information
Sports marketing Europe : the legal and tax aspects
Kluwer Law and Taxation Publishers, 1993
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Note
Includes index
Description and Table of Contents
Description
A comprehensive reference work intended for the business community, sports clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and mechandising executives and legal counsels. It covers in detail: sponsorship relationship (contract law); formalities of contract; tax aspects; exclusive arrangements; territorial restrictions; royalties; merchandising; licensing; copyright; trademark policing; advertising; television; video; intellectual property; distribution; insurance; competition law; franchising; packaging; arbitration; litigation; and broadcasting. It covers 26 European countries as well as EC aspects.
Table of Contents
- United Kingdom, Ian S. Blackshaw and Gillian Hogg
- Austria, Dr. Arthur Wolff
- Belgium, Jacques Buekenhoudt and Jean-Louis Jaspar
- The Czech Republic, Martin Maisner
- Denmark, Jan Thor Kroyer
- Finland, Tom Schubert
- France, Philippe Netto
- Germany, Dr. Dirk-Reiner Martens
- Greece, Nicos Moschos
- Hungary, Dr. Atilla Bogsch and Dr. Imre Csigi
- Iceland, Johannes Sigurdsson
- Republic of Ireland, Ernest J. Margetson
- Italy, Dr. Roberto Capurro
- Luxembourg, Guy Harles
- The Netherlands, Sven A. Klos
- Norway, Hans E. Skirstad
- Poland, Dr. Andrzej Rogoyski and Dr. Wlodzimierz Szoszuk
- Portugal, Manuel P. Barrocas and Henrique S. Pereira
- The Russian Federation, Dr. Robert Starr
- Spain, Sonia Cortes and Rosa Maria Munoz
- Sweden, Jan Lundberg and Jan Holmberg
- Switzerland, Thomas Klooz
- Turkey, Dr. Ahmet Tekeli
- International sports sponsorship and the EC, Ian S. Blackshaw and Simon Topping
- broadcasting, Howard M. Stupp
- settling sports-related disputes through the Court of Arbitration for Sport, Dr. Gilbert Schwaar
- taxation aspects, Larry Chrisfield.
by "Nielsen BookData"
