Export marketing : international perspectives
著者
書誌事項
Export marketing : international perspectives
(Advances in international marketing : a research annual / editor, S. Tamer Cavusgil, v. 6 ; 1994)
JAI Press, c1994
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注記
Includes bibliographical references
内容説明・目次
内容説明
This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included. This volume covers such topics as conceptual advances and empirical insights from around the world.
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