Broadcast advertising : a comprehensive working textbook

Author(s)

• Zeigler, Sherilyn K.
• Howard, Herbert H.

Bibliographic Information

Broadcast advertising : a comprehensive working textbook

Sherilyn K. Zeigler, Herbert H. Howard

（Grid series in advertising and journalism）

Grid, c1978

Note

Includes bibliographies and index

Details

• NCID: BA24501933
• ISBN:
  • 0882441671
• LCCN: 78050048
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus, Ohio
• Pages/Volumes: 341 p.
• Size: 28 cm
• Classification:
  • LCC : HF6146.T42
  • DC : 659.14/0973
• Subject Headings:
  • LCSH : Broadcast advertising -- United States
• Parent Bibliography ID:
  • BA09959539