Strategic communications management : making public relations work
著者
書誌事項
Strategic communications management : making public relations work
（The EIU series）
Economist Intelligence Unit , Addison-Wesley Pub., c1995
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注記
Includes bibliographical references (p. 269-271) and index
内容説明・目次
内容説明
Provides a 'toolkit' of techniques for effective management of public relations.
目次
- Part 1 Public relations and communications management: public relations management
- public relations - contributions to strategic planning and management decision-making
- options for the management of public relations
- public relations programme and human resources management
- budgeting, control and evaluation. Part 2 Special areas of practice: media relations
- marketing communications
- internal communications
- public affairs
- crisis management. Part 3 Managing relationships: customers and suppliers
- investors relations
- the community
- pressure and interest groups. Part 4 Issues in the practice: ethical and legal issues
- the future of public relations.
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