Marketing : creating value for customers

Author(s)

• Churchill, Gilbert A.
• Peter, J. Paul

Bibliographic Information

Marketing : creating value for customers

Gilbert A. Churchill, Jr., J. Paul Peter

Irwin, c1995

Note

Includes bibliographical references (p. 655-674) and indexes

Details

• NCID: BA24518801
• ISBN:
  • 0256125392
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Burr Ridge, Ill.
• Pages/Volumes: xxxii, 703 p.
• Size: 27 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing