Exploring marketing research

Author(s)

• Zikmund, William G.

Bibliographic Information

Exploring marketing research

William G. Zikmund

（The Dryden Press series in marketing）

Dryden Press ; Harcourt Brace College Publishers, c1994

5th ed

Note

Includes bibliographical references (p. 785-795) and indexes

Details

• NCID: BA24523492
• ISBN:
  • 0030981360
• LCCN: 93002281
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth
• Pages/Volumes: xxiv, 818 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA03762950