Marketing management : knowledge and skills

Author(s)

• Peter, J. Paul
• Donnelly, James H.

Bibliographic Information

Marketing management : knowledge and skills

J. Paul Peter, James H. Donnelly, Jr

（The Irwin series in marketing）

Irwin, c1995

4th ed

Note

"M M, analysis, cases, plans, text"--Cover

Includes bibliographical references (p. [841]-852) and indexes

• NCID: BA24524203
• ISBN:
  • 0256137277
• LCCN: 94007621
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xiii, 864 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA0019742X