The secrets of successful low-budget exhibitions : the nuts and bolts of exhibiting for profit
著者
書誌事項
The secrets of successful low-budget exhibitions : the nuts and bolts of exhibiting for profit
Heinemann Professional, 1989
内容説明・目次
内容説明
This book is aimed at those companies who do not have large resources and yet recognize the promotional value inherent in "going public" in respect of identifying and nailing prospective customers. It explains to ambitious manufacturers and service industries the why, where and when of low-budget exhibiting: the material, the personnel and the venues.
目次
- A background to exhibitions
- getting started
- delivering your stand
- dressing to kill
- stand-management - staff training
- more about management
- whether publicity?
- more on publicity
- putting on your own show
- picking up the pieces.
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