Postmodern semiotics : material culture and the forms of postmodern life

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書誌事項

Postmodern semiotics : material culture and the forms of postmodern life

M. Gottdiener

Blackwell, 1995

  • : pbk

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注記

Includes bibliographical references and index

内容説明・目次

巻冊次

ISBN 9780631192152

内容説明

This book is a systematic treatment of semiotics from the perspective of postmodernism. It not only develops an important theory of the role of symbols in postmodern culture, but aims to help the reader to analyze contemporary society by providing a series of case studies that apply theory to everyday life. Chapters are devoted to applied studies of malls, Disneyland and theme parks, the role of signs and advertising in late capitalism, fashion, the body, rock subcultures, and the question of identity. The relationship between semiotics and postmodern culture discussed in this book rejects the influence of Saussure and is based, instead on Peirce. It makes a contribution to Peircian semiotics and at the same time provides a critique of deconstruction and the cultural analysis of Baudrillard. In their place it proposes a materialist semiotics which avoids the idealism and the privileging of mental states by postmodernism.

目次

Part One: Theoretical Considerations: 1. Semiotics, Socio-Semiotics and Postmodernism: From Idealist to Materialist Theories of the Sign. 2. The System of Objects and the Commodification of Everyday Life: The Early Baudrillard. 3. The Substance of the Expression: The Role of Material Culture in Symbolic Interaction. Part Two: The Substance of the Expression: Case Studies: 4. Recapturing the Center: A Socio-Semiotic Analysis of Shopping Malls. 5. Disneyland: A Utopian Urban Space. 6. Postmodern Architecture and the City. 7. The Political Economy of Postmodernism: The Signs of Growth - A Case Study. Part Three: Cultural Studies and Socio-Semiotics: 8. Hegemony and Mass Culture: A Socio-Semiotic Approach. 9. Group Differentiation in a Metropolitan High School: The Influence of Race, Class, Gender and Culture. 10. Unisex Fashions and Gender Role-Change. 11. Recovering Lost Signifieds: Cultural Criticism in a Postmodern World.
巻冊次

: pbk ISBN 9780631192169

内容説明

This book is the first systematic treatment of semiotics from the perspective of postmodernism. It not only develops an important theory of the role of symbols in postmodern culture but helps the reader to analyze contemporary society by providing a series of case studies that apply theory to everyday life. Chapters are devoted to applied studies of malls, Disneyland and theme parks, the role of signs and advertising in late capitalism, fashion, the body, rock subcultures, and the question of identity.The relationship between semiotics and postmodern culture discussed in this book rejects the influence of Saussure and is based, instead on Peirce. It makes a contribution to Peircian semiotics and at the same time provides a critique of deconstruction and the cultural analysis of Baudrillard. In their place it proposes a materialist semiotics which avoids the idealism and the privileging of mental states by postmodernism. With these advances the book not only makes a substantive contribution to postmodern theory and cultural studies, but also shows the reader how to apply its insights to contemporary society.

目次

Part I: Theoretical Considerations: 1. Semiotics, Socio-Semiotics and Postmodernism: From Idealist to Materialist Theories of the Sign. 2. The System of Objects and the Commodification of Everyday Life: The Early Baudrillard. 3. The Substance of the Expression: The Role of Material Culture in Symbolic Interaction. Part II: The Substance of the Expression: Case Studies: 4. Recapturing the Center: A Socio-Semiotic Analysis of Shopping Malls5. Disneyland: A Utopian Urban Space. 6. Postmodern Architecture and the City. 7. The Political Economy of Postmodernism: The Signs of Growth - A Case Study. Part III: Cultural Studies and Socio-Semiotics: 8. Hegemony and Mass Culture: A Socio-Semiotic Approach. 9. Group Differentiation in a Metropolitan High School: The Influence of Race, Class, Gender and Culture. 10. Unisex Fashions and Gender Role-Change. 11. Recovering Lost Signifieds: Cultural Criticism in a Postmodern World.

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