Campaigns and elections American style
著者
書誌事項
Campaigns and elections American style
（Transforming American politics series）
Westview Press, 1995
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
-
ISBN 9780813319667
内容説明
This collection of essays considers American campaigns and elections in conjunction with academic theories and research. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the 1992 Presidential campaign.
目次
- The transformation of American election campaigns, James A. Thurber
- the principles of planning, William R. Sweeney
- who will vote for you and why - designing strategy and theme, Joel Bradshaw
- contemporary strategy and agenda setting, Denise Baer
- "fear and loathing" on the fund-raising trail, David Himes
- competition, contributions and money in 1992, Frank Sorauf
- paid media advertising, Jay Bryant
- winning through advertising - it's all in the context, Steven Ansolabehere and Shanto Iyengar
- the best campaign wins - local press coverage of nonpresidential races, Anita Dunn
- reporting campaigns - reforming the press, John R. Petrocik
- organizing the field, Will Robinson
- field work, political parties and volunteerism, Paul S. Herrnson
- political polling - from the beginning to the centre, William R. Hamilton
- the promising adolescence of campaign surveys, Raymond E. Wolfinger
- the ethics of political campaigns, Wilma Goldstein
- campaign ethics and political trust, Linda L. Fowler
- strategic perspectives on the 1992 campaign, Samuel Popkin
- do campaigns matter?, Marni Ezra and Candice J. Nelson.
- 巻冊次
-
: pbk ISBN 9780813319674
内容説明
For the first time, leading political scientists and experienced campaign professionals (many instrumental in the 1992 and 1994 elections) have come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research. Offering a careful mix of Democratic and Republican, academic and practitioner, male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns with the 1996 elections in mind. It explores issues of money, media (including MTV and infomercials), volunteerism, survey research, and focus groups to show not only how to win elections, but why it has become imperative to do so in an ethical way. Perfect for a variety of courses in American government, Campaigns and Elections American Style paints a clear, detailed portrait of the professionalization and transformation of American election campaigns over the last 30 years.
}For the first time, leading political scientists and experienced campaign professionals (many instrumental in the 1992 and 1994 elections) have come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research. Sometimes the two views correspond quite closelyas when academic Paul Herrnsons research on volunteerism reinforces grassroots campaign specialist Will Robinsons experience with field operations at the local level. Other times, theory flies in the face of practice, as William Hamilton (campaign pollster) and Raymond Wolfinger (survey research specialist) reveal in essays on the use of campaign surveys. Sam Popkin embodies the essence of the book; he is a key academic who also played an important role in advising the Clinton campaign.The essays in this volume provide a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the 1992 phenomena of town meetings, bus tours, MTV, talk radio, infomercials, and focus groups.
Especially relevant to the 1994 midterm elections, we see how campaign themes and strategy are set, how they are communicated, how advanced campaign tactics are used, why mobilizing volunteers is essential, why early campaign money is worth more, how to get the media to cover a campaign without paying for it, and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through 1994 with the 1996 elections in mind. Students, citizens, candidates, and campaign managers will learn not only how to win elections, but why it has become imperative to do so in an ethical way.Perfect for a variety of courses in American government, Campaigns and Elections American Style is borne out of the marriage of campaign professionals and academics teaching in American Universitys nationally televised Campaign Management Institute. This book is essential reading for political junkies of any stripe and serious students of campaigns and elections.
All will be impressed by the clear portrait this volume paints of the professionalization and dramatic transformation of American election campaigns over the last 30 years. }
目次
- Introduction
- The Transformation of American Campaigns
- (James A. Thurber. )
- The Principles of Planning
- (William R. Sweeney. )
- Who Will Vote for You and Why: Designing Strategy and Theme
- (Joel Bradshaw. )
- Contemporary Strategy and Agenda Setting
- (Denise Baer. )
- Strategy and Tactics for Campaign Fundraising
- (David Himes. )
- Competition, Contributions, and Money in 1992
- (Frank J. Sorauf. )
- Paid Media Advertising
- (Jay Bryant. )
- Winning Through Advertising: Its All in the Context
- (Steven Ansolabehere and Shanto Iyengar. )
- The Best Campaign Wins: Local Press Coverage of Nonpresidential Races
- (Anita Dunn. )
- Reporting Campaigns: Reforming the Press
- (John R. Petrocik. )
- Organizing the Field
- (Will Robinson. )
- Field Work, Political Parties, and Volunteerism
- (Paul S. Herrnson. )
- Political Polling: From the Beginning to the Center
- (William R. Hamilton. )
- The Promising Adolescence of Campaign Surveys
- (Raymond E. Wolfinger. )
- The Ethics of Political Campaigns
- (Wilma Goldstein. )
- Campaign Ethics and Political Trust
- (Linda L. Fowler. )
- Strategic Perspectives on the 1992 Campaign
- (Samuel Popkin. )
- Do Campaigns Matter?
- (Marni Ezra and Candice J. Nelson.)
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