Electronic media management
著者
書誌事項
Electronic media management
Focal Press, c1995
3rd ed
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. [401]-409) and index
内容説明・目次
内容説明
This new edition of a classic text features important updates that reflect changing practices and priorities, including: * Significant revision of Broadcast Regulations and Managing the Cable Television System, detailing new regulations and guidelines * Updates of Broadcast Programming focusing on the increased emphasis on niche radio programming and the dramatic growth in the popularity of talk radio.
* Dicussion of the enhanced copetition facing affiliates of the three major networks resulting from the expanded Fox network schedule and the increase in cable channel alternatives made available by fiber optics * A new vision of what is to come in
Electronic Media Management and the Future. Peter K Pringle is Professor and Head of the Department of Communocation at the University of Tennessee at Chattanooga. He has served as general manager, news director, and producer-host in radio, and as producer-host, news writer, news editor, and television director in television. Michael F Starr is Professor and Director of Graduate Studies in the Department of Radio-Television at Southern Illinois University at Carbondale. The late William E McCavitt was Chairman of the Communications Media Department at Indiana University of Pennsylvania. He was the author of five other books.
目次
- Broadcast station management
- Financial management
- Personnel management
- Broadcast programming
- Broadcast sales
- Broadcast promotion
- Broadcast regulations
- Managing the cable television system
- Public broadcast station management
- Entry into the electronic media business
- Electronic media management and the future
- Appendices
- Glossary
「Nielsen BookData」 より
