Mastering marketing
著者
書誌事項
Mastering marketing
（Macmillan master series）
Macmillan, 1994
3rd ed. / revised by John Davis
- : pbk
大学図書館所蔵 件 / 全7件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Previous ed.: 1984
Includes index
内容説明・目次
内容説明
This highly successful book has now been thoroughly revised and extended to cope with marketing in the nineties. Two new chapters have been added, on Pricing and Sales Forecasting, while the impact of computers, information systems, logistics and other developments have been covered. The book treats marketing as an activity that can be applied to both manufacturing and service industries, and in both trading and non-trading areas. Written for students needing a good general introduction to marketing, and business people who need to learn more about this vital area of modern business practice. The writers draw on their wide experience both in business and as teachers, leading to a book which is academic enough for examination purposes, but practical enough to provide immediate benefit to managers.
目次
Preface - Acknowledgements - Introduction to Marketing - The Firm and its Markets - Marketing's Role in Management - Marketing Information - Managing Products - Market Management and Planning - Pricing - Mass Communications - Distribution and Selling - Forecasting - Some Other Aspects of Marketing - Recommended Reading - Glossary - Index
「Nielsen BookData」 より
