Developing relationships in business networks
Author(s)
Bibliographic Information
Developing relationships in business networks
Routledge, 1995
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This edited collection applies the network approach to the analysis of business relationships in a global context. Drawing on a number of international case studies, a "network approach" is developed, giving rise to theoretical and practical managerial insights and a different way of conceptualizing companies within markets. New angles emerge on traditional problems of business management, with some novel implications which should challenge established ways to analyze business markets. Previous publications by these authors include, "Corporate Technological Behaviour", "Professional Purchasing" and "Managing Innovation Within Networks".
by "Nielsen BookData"