The marketing game!

Author(s)

• Mason, Charlotte H.
• Perreault, William D.

Bibliographic Information

The marketing game!

Charlotte Mason, William D. Perreault, Jr

Irwin, c1995

2nd ed

Note

System requirements for computer disk: IBM PC, XT, AT PS/1 or PS/2 or 100% IBM-compatible; 320K available RAM; DOS 2.0 or higher, Windows 3.1 or higher, or OS/2 2.0 or higher

Includes PLAN software for preparing an electronic version of the marketing plan decision form

Includes index

Details

• NCID: BA24594650
• ISBN:
  • 0256178631
• LCCN: 94223608
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xiii, 92 p.
• Size: 28 cm.
• Attached Material: 1 computer disk (3 1/2 in.)
• Classification:
  • LCC : HF5415.135
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Decision making
  • LCSH : Management games