The global marketing imperative

著者

• Czinkota, Michael R.
• Ronkainen, Ilkka
• Tarrant, John J.

書誌事項

The global marketing imperative

Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant

NTC Business Books, c1995

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Here are the strategies and techniques you need to go global. The Global Marketing Imperative will: -- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory -- Explain all the strategic alternatives for going global -- Help you present, promote, and price your products and services to appeal to world markets

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA24600006
• ISBN:
  • 0844235504
• LCCN: 94016179
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill.
• ページ数/冊数: viii, 308 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF1416
  • DC20 : 658.8/48
• 件名:
  • LCSH : Export marketing -- Management
  • LCSH : International business enterprises -- Management