The global marketing imperative

Author(s)

• Czinkota, Michael R.
• Ronkainen, Ilkka
• Tarrant, John J.

Bibliographic Information

The global marketing imperative

Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant

NTC Business Books, c1995

Note

Includes bibliographical references and index

Details

• NCID: BA24600006
• ISBN:
  • 0844235504
• LCCN: 94016179
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: viii, 308 p.
• Size: 24 cm
• Classification:
  • LCC : HF1416
  • DC20 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : International business enterprises -- Management