The discipline of market leaders : choose your customers, narrow your focus, dominate your market

著者

書誌事項

The discipline of market leaders : choose your customers, narrow your focus, dominate your market

Michael Treacy and Fred Wiersema

Addison-Wesley, c1995

大学図書館所蔵 件 / 10

この図書・雑誌をさがす

注記

Includes index

内容説明・目次

内容説明

How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single "value discipline" - best total cost, best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this revolutionary approach to business strategy.

「Nielsen BookData」 より

詳細情報

ページトップへ