Inside fortress Europe : strategies for the single market
著者
書誌事項
Inside fortress Europe : strategies for the single market
(The EIU series)
Economist Intelligence Unit , Addison-Wesley, c1994
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The European business environment is undergoing rapid change, exposing strategic weaknesses and challenging management skills. This book provides an examination of how non-European firms have developed strategies to compete successfully in this volatile European market. It describes the opportunities for the new Europe which will aid any business wishing to identify the most profitable strategies for the single European market.
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