Bibliographic Information

Advertising : principles and practice

William Wells, John Burnett, Sandra Moriarty

Prentice Hall, c1995

3rd ed

  • : pbk.

Available at  / 21 libraries

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Note

Includes bibliographical references and index

Details

  • NCID
    BA24606261
  • ISBN
    • 0137228694
    • 0133152197
  • LCCN
    94030364
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Englewood Cliffs, N.J.
  • Pages/Volumes
    xxv, 815 p.
  • Size
    27 cm
  • Classification
  • Subject Headings
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