The power of industrial brands : an effective route to competitive advantage
Author(s)
Bibliographic Information
The power of industrial brands : an effective route to competitive advantage
（McGraw-Hill marketing for professionals）
McGraw-Hill, c1994
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Note
Includes bibliographical references (p. [173]-174) and index
Description and Table of Contents
Description
Marketing directors, marketing managers, brand managers, advertising managers, marketing service managers, managing directors, students on marketing and business course.
Table of Contents
- Industrial buying behaviour
- brands and industrial markets
- analysing brands
- building industrial brands
- brand management.
by "Nielsen BookData"
