The power of industrial brands : an effective route to competitive advantage

Author(s)

• Hague, Paul N.
• Jackson, Peter

Bibliographic Information

The power of industrial brands : an effective route to competitive advantage

Paul Hague and Peter Jackson

（McGraw-Hill marketing for professionals）

McGraw-Hill, c1994

Note

Includes bibliographical references (p. [173]-174) and index

Details

• NCID: BA24606782
• ISBN:
  • 007707839X
• LCCN: 94021099
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xiii, 178 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1263
  • DC20 : 658.8/343
• Subject Headings:
  • LCSH : Industrial marketing -- Management
  • LCSH : Brand name products -- Marketing
  • LCSH : Product management
• Parent Bibliography ID:
  • BA1838240X