The product development challenge : competing through speed, quality, and creativity

書誌事項

The product development challenge : competing through speed, quality, and creativity

edited with an introduction by Kim B. Clark and Steven C. Wheelwright

(The Harvard business review book series)

Harvard Business School Press, c1994

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注記

Includes index

内容説明・目次

内容説明

This is a collection of 24 "Harvard Business Review" articles on how to achieve a competitive edge by excelling at product development. The book combines insights from functional, technical and managerial areas that contribute to product development.

目次

Part 1: competing through new product development. Part 2: managing the creation of new technologies. Part 3: creating a development strategy. Part 4: building high-performance teams. Part 5: executing development projects. Part 6: creating a competitive advantage.

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