The product development challenge : competing through speed, quality, and creativity
著者
書誌事項
The product development challenge : competing through speed, quality, and creativity
(The Harvard business review book series)
Harvard Business School Press, c1994
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注記
Includes index
内容説明・目次
内容説明
This is a collection of 24 "Harvard Business Review" articles on how to achieve a competitive edge by excelling at product development. The book combines insights from functional, technical and managerial areas that contribute to product development.
目次
Part 1: competing through new product development. Part 2: managing the creation of new technologies. Part 3: creating a development strategy. Part 4: building high-performance teams. Part 5: executing development projects. Part 6: creating a competitive advantage.
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