The product development challenge : competing through speed, quality, and creativity

書誌事項

The product development challenge : competing through speed, quality, and creativity

edited with an introduction by Kim B. Clark and Steven C. Wheelwright

(The Harvard business review book series)

Harvard Business School Press, c1994

この図書・雑誌をさがす
注記

Includes index

内容説明・目次

内容説明

This is a collection of 24 "Harvard Business Review" articles on how to achieve a competitive edge by excelling at product development. The book combines insights from functional, technical and managerial areas that contribute to product development.

目次

Part 1: competing through new product development. Part 2: managing the creation of new technologies. Part 3: creating a development strategy. Part 4: building high-performance teams. Part 5: executing development projects. Part 6: creating a competitive advantage.

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