The Global business : four key marketing strategies

Author(s)

• Kaynak, Erdener

Bibliographic Information

The Global business : four key marketing strategies

Erdener Kaynak, editor

International Business Press, c1993

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA24746759
• ISBN:
  • 1560242485
  • 1560242493
• LCCN: 91034596
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxv, 432 p.
• Size: 22 cm
• Classification:
  • LCC : HF1416
  • DC20 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Intercultural communication