The Global business : four key marketing strategies
著者
書誌事項
The Global business : four key marketing strategies
International Business Press, c1993
- : pbk
大学図書館所蔵 全9件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
-
ISBN 9781560242482
内容説明
Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business:
What are the best methods of operating in global markets?
Is there such a thing as global consumer? If so, what are his/her characteristics?
What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy?
What is a global firm and how does it act and behave?
What are the emerging patterns and developments in global marketing theory and practice today?
What does the future hold for global firms?The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People's Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.
目次
Contents
Foreword
Preface
Section I: Global Marketing: Integrative Statement
Global Marketing: Theory and Practice
Section II: Cross-Cultural Consumer Marketing
A Method for Cross-Cultural Comparisons for Global Marketing Strategies
An Information Processing Interpretation of Cross-National Consumer Characteristics
Euroconsumers?: A Three Country Analysis of the Feasiblity of Product Value Standardization
Stereotyping Buyer Familiarity and Ethnocentrism: A Cross-Cultural Analysis
Section III: Cross-National Marketing Planning and Strategy Development
Global Location Strategy
Transferability and Adaptability of Products and Promotion Themes in Multinational Marketing
A Comparison of Sales Activities in an International Setting
The Role of Environmental Factors in the Purchase of Foreign Industrial Products
International Advertising in Cross-Cultural Environments
Section IV: Third World Marketing
Marketing Perspectives From the Third World
Multinational Strategic Planning for Third World Markets
Incidence of Market Typologies and Pattern of Marekting Activity Performance in Selected African Countires
Market Power vs. Marketing Prowess as Determinants of Company Performance in LDCs: The Case of Venezuela
Strategy Development for Manufactured Exports of Third World Countries to Developed Countires
What Can Third World Countries Learn From China?
Section V: Marketing in Socialist Countries
Innovative State Guided Economic Institution Building in Hungary
Negotiations in the PRC: An Empirical Survey of American and Chinese Negotiators' Perceptions and Practices
Views of Trade Activity With the Soviet Union and China by U.S. Manufacturers
The China Market and Lessons From Successful Exporters
Joint Venture Strategies for Marketing in China
Comprehensive Bibliography of Global Marketing
- 巻冊次
-
: pbk ISBN 9781560242499
内容説明
Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business:
What are the best methods of operating in global markets?
Is there such a thing as global consumer? If so, what are his/her characteristics?
What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy?
What is a global firm and how does it act and behave?
What are the emerging patterns and developments in global marketing theory and practice today?
What does the future hold for global firms?The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People's Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.
目次
Contents
Foreword
Preface
Section I: Global Marketing: Integrative Statement
Global Marketing: Theory and Practice
Section II: Cross-Cultural Consumer Marketing
A Method for Cross-Cultural Comparisons for Global Marketing Strategies
An Information Processing Interpretation of Cross-National Consumer Characteristics
Euroconsumers?: A Three Country Analysis of the Feasiblity of Product Value Standardization
Stereotyping Buyer Familiarity and Ethnocentrism: A Cross-Cultural Analysis
Section III: Cross-National Marketing Planning and Strategy Development
Global Location Strategy
Transferability and Adaptability of Products and Promotion Themes in Multinational Marketing
A Comparison of Sales Activities in an International Setting
The Role of Environmental Factors in the Purchase of Foreign Industrial Products
International Advertising in Cross-Cultural Environments
Section IV: Third World Marketing
Marketing Perspectives From the Third World
Multinational Strategic Planning for Third World Markets
Incidence of Market Typologies and Pattern of Marekting Activity Performance in Selected African Countires
Market Power vs. Marketing Prowess as Determinants of Company Performance in LDCs: The Case of Venezuela
Strategy Development for Manufactured Exports of Third World Countries to Developed Countires
What Can Third World Countries Learn From China?
Section V: Marketing in Socialist Countries
Innovative State Guided Economic Institution Building in Hungary
Negotiations in the PRC: An Empirical Survey of American and Chinese Negotiators' Perceptions and Practices
Views of Trade Activity With the Soviet Union and China by U.S. Manufacturers
The China Market and Lessons From Successful Exporters
Joint Venture Strategies for Marketing in China
Comprehensive Bibliography of Global Marketing
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